Why Choose Splat Search for PPC?

At Splat Search, we’re proud to call Yorkshire our home—serving businesses in Leeds, Wakefield, and the wider region. But our services aren’t limited to local advertising; whether you want to reach customers just down the road or on the other side of the globe, our tailored Pay-Per-Click (PPC) strategies help you stand out online and generate real results.

Our Approach to PPC

Thorough Research & Strategy

• Keyword Research: We identify the precise search terms your potential customers use—essential for Google and Bing campaigns.
• Audience Profiling: For Facebook and LinkedIn, we define specific demographics (e.g., job titles, interests, age groups) so your adverts reach the right people.
• Competitor Analysis: By learning what others in your industry are doing, we spot opportunities to give you an edge.

Note: Demographics on platforms like Facebook or LinkedIn might include age, location, industry, job title, or interests—helping you target just the right audience.

Crafting Campaigns & Adverts

• Platform Selection: Together, we decide which platforms (Google, Bing, Facebook, LinkedIn) best match your goals—be it local, national, or global reach.
• Campaign Structure: We organise adverts into groups based on your products, services, or specific audiences, making it easier to manage and optimise.
• Engaging Copy & Visuals: We write compelling headlines and descriptions, and where relevant (e.g., Facebook or LinkedIn), create eye-catching images or videos to draw people in.

Landing Pages That Convert

• Page Alignment: When someone clicks your advert, they’re taken to a dedicated landing page that continues the message from the ad, encouraging them to take action.
• User-Friendly Design: Fast-loading pages with clear calls to action and trust signals (such as testimonials, certifications, or guarantees) can significantly boost conversions.
• Regular Testing: We run A/B tests to try out different page designs or copy to see which yields the most leads or sales.

Note: A/B Testing compares two versions of the same element (like a headline or button colour) to find out which performs better.

Targeting & Budget Management

• Precise Ad Targeting: We tailor your adverts to the audiences you want, whether that’s local customers in Yorkshire, wider UK markets, or international buyers.
• Daily and Monthly Caps: We help set clear spending limits so there are no surprises when it comes to costs.
• Smart Bid Strategies: By adjusting how much you pay per click or per thousand impressions, we make sure your adverts appear at the right times and in the right places.

Note: Impressions refer to how many times your advert is shown, regardless of clicks.

Continuous Optimization & Monitoring

• Performance Tracking: We keep an eye on crucial metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Conversions (e.g., form fills, phone calls, or purchases).
• Ongoing Adjustments: We regularly tweak adverts, bids, and targeting based on what the data tells us to get the best return on your investment.
• Staying Current: Digital advertising evolves quickly. We stay on top of trends and updates to ensure your campaigns remain competitive.

Reporting & Dashboards

• Advanced Tracking: From Google Analytics to Facebook’s pixel tracking, we set up tools that show you exactly how visitors behave after clicking your advert.
• User-Friendly Reports: We’ll send you clear summaries highlighting conversions, spend, and ROI (Return on Investment), so you always know how your campaigns are doing.
• Real-Time Dashboards: Where needed, we can set up live dashboards so you can log in any time for an instant view of your campaigns.

Why Choose Splat Search for PPC?

1. Yorkshire Roots, Global Reach
   • We’re a Yorkshire-based team who understand the local business landscape in Leeds, Wakefield, and the region, yet we’re experienced in running campaigns aimed at audiences around the world.
2. Tailored Campaigns
   • Each strategy is built around your specific aims—whether you need more phone enquiries, online sales, or sign-ups.
3. Emphasis on Conversions & Growth
   • It’s not just about getting clicks; it’s about driving real, measurable outcomes for your business.
4. Transparent & Accountable
   • From clear reports to live dashboards, you’ll see exactly where your budget is going and the results it’s generating.
5. Flexible & Scalable
   • Whether you’re a local startup, a national retailer, or an international organisation, our approach can be scaled to match your ambitions.