SplatSearch buyer’s guide
Is this the right kind of agency?
Our website needs to work harder for customers and the business. If that sounds familiar, this speciality belongs on your shortlist, but the channel is only useful when it connects to a defined business outcome.
What a strong brief should contain
- The commercial or organisational outcome you need.
- The audience, market and evidence you already have.
- Existing activity, constraints, systems and internal responsibilities.
- Budget range, decision process and a realistic start date.
- How progress and success will be evaluated.
Questions worth asking every agency
- Who will do the work after the pitch?
- Which assumptions in our brief would you challenge?
- What should we expect in the first 30, 60 and 90 days?
- How will you report learning as well as results?
- Which parts of delivery involve partners or subcontractors?