SplatSearch buyer’s guide
Is this the right kind of agency?
I need more qualified traffic from organic search. If that sounds familiar, this speciality belongs on your shortlist, but the channel is only useful when it connects to a defined business outcome.
What a strong brief should contain
- The commercial or organisational outcome you need.
- The audience, market and evidence you already have.
- Existing activity, constraints, systems and internal responsibilities.
- Budget range, decision process and a realistic start date.
- How progress and success will be evaluated.
Questions worth asking every agency
- Who will do the work after the pitch?
- Which assumptions in our brief would you challenge?
- What should we expect in the first 30, 60 and 90 days?
- How will you report learning as well as results?
- Which parts of delivery involve partners or subcontractors?